COOKIES
THE MODERN BACKYARD
COOKIE POLICY
This Cookie Policy explains how The Modern Backyard, LLC uses ‘cookies’ and similar technologies to recognize you when you visit our website at https://themodernbackyard.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
WHAT ARE COOKIES?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners, in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, The Modern Backyard, LLC) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
WHY DO WE USE COOKIES?
Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our online properties. Utilizing those cookies, we employ a third-party service provider to serve ads on our behalf across the Internet. They may collect anonymous information about your visits to our website, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services.
HOW YOU CAN CONTROL COOKIES
You have the right to decide whether to accept or reject cookies. You can exercise this right by setting your preferences within the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies to accept or reject. Essential or Strictly Necessary cookies cannot be rejected as they are required to provide you with services.
The Cookie Consent Manager can be found in your browser’s notification banner and on our website. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of the website may be restricted. You may also set or amend your web browser controls to accept or reject cookies. Visit your specific browser’s help menu for more information.
The specific types of first- and third-party cookies served through our website, and the purposes they perform are described below, subject to change at any time.
ESSENTIAL WEBSITE COOKIES
PERFORMANCE & FUNCTIONALITY COOKIES
UNCLASSIFIED COOKIES
SIMILAR TRACKING TECHNOLOGIES
We may utilize other technologies, such as ‘web beacons’, ‘pixel tags’, tracking pixels’, or ‘clear gifs’ These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users for one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve website performance, and/or to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so rejecting those cookies will impair their functioning.
Websites may also use so-called ‘flash cookies’, also known as ‘local shared objects’ or ‘LSOs’ to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations. Their storage is controlled by Macromedia’s Flash Player, the settings for which can be adjusted with your specific web browser’s settings.
TARGETED ADVERTISING
Third parties may service cookies on your computer or mobile device to service advertising through our website. These companies may use information about your visits to this and other websites, in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through these processes does not enable us or them to identify your name, contact information, or any other details that directly identify you, unless you chose to provide those.
We may update this Cookie Policy periodically to reflect changes to the cookies we use, or for other operational, legal or regulatory reasons. If you have any questions about our use of cookies or other technologies, please email us at: info@themodernbackyard.com.